Case study · Painting · Mobile + Baldwin County, AL
A platform rebuild that didn't drop a single URL.
Moving a live painting business off WordPress is where rankings go to die if the redirects are careless. Here every one of 75 legacy URLs was mapped and preserved — and what the site did next, with the caveats attached.
Pages shipped
424
Live-sitemap-verified — a two-metro painting platform
Live sitemap · 2026-06-09
Legacy URLs preserved
75/75
WordPress → Next.js cutover; every old URL 301-mapped, none dropped
301 redirect map · 2026-06-07
June work from 8 site leads
$25–30K
8 form leads we logged → 4 closed jobs. The dollar range is owner-reported. One month, lumpy flow — and per the owner, the old site's forms produced nothing, so this stream started at zero.
Site form logs · owner-reported job value
The migration, in numbers
75/75
legacy URLs 301-mapped, none dropped
e.g. /concrete-coatings/ 301 → /floor-painting/
521
native blog posts carried onto the new stack
Cutover 2026-06-07
From 8 leads to booked work
Form leads
8
Submitted through the site in June 2026
Site form logs · 2026-06
Closed jobs → work booked
4 → $25–30K
Owner-reported outcome from those 8 leads
Owner-reported · 2026-06
Stated every time we use this number: it's one month of data, and lead flow is lumpy month to month. One more thing, in the other direction: the domain carried prior search history, but the owner reports the previous site's forms weren't producing leads at all — every form lead here came through the site we built.
Sources
Live sitemap · 2026-06-09
424 pages
301 redirect map · 2026-06-07
75/75 legacy URLs preserved
Source repo · content/blog
521-post native blog drip
Site form logs · 2026-06
8 form leads, June 2026 (CDS-verified)
Owner-reported
4 closed jobs / ~$25–30K June work (not CDS-verified)
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